Wednesday, August 02, 2006


Today's Wall Street Journal has an interesting article (subscription only) on the problems at Ford's Premier Automotive Group, Jaguar in particular.

Ford has done a singularly inept job managing the european nameplates it's acquired over the past 15 years (Volvo, Jaguar, and Land Rover). Volvo has lost all of its signature features (safety, good load capacity, and rear wheel drive) and now sports an expensive, bloated, gas guzzling SUV model. Jaguar styling and engineering have vanished, leaving only the legendary British quality to go along with re-hashed Taurus styling jobs.

The only company that's done a worse job is GM's trashing of SAAB.

No comments: